A Master Storyteller

Nelson Mandela was a master storyteller. While talking to a group of very influential folks about investing in South Africa. Not once did he mention rates of return, gross profits, or tax benefits. He simply told the story of his country. Sure, the investors would pat their pockets, but that’s not what they were talking about when they left the room. They were abuzz with the impact their investments would have on future generations.

That’s a key to effective story telling: Make your listeners feel not only generous but also like the heroes of a great story.

People aren’t moved by numbers. They can’t identify with facts and figures. Data is soulless. You have to narrate your missions and your team’s purpose into a story that resonates with your people’s hearts before their minds.

---The Coaching and Leadership Journal