Culture And Vision Need Each Other


When Martin Luther King Jr. delivered his famous and fantastic I Have A Dream Speech in 1963, he inspired people from all over the nation to participate in the Civil Rights Movement. But the movement was about so much more than listening to a speech. In fact, King and his leaders had been describing and modeling a very specific culture to the participants for years: one of nonviolence and passive resistance. They demonstrated it over and over, and the culture of the movement spread, from lunch counter sit-ins to the March on Selma.
While it’s true that culture is very powerful, it works best in relationship with vision. Another way to say this is that while culture is what gets you to your destination, vision determines the destination. If you articulate a great vision to an organization without the appropriate culture, you’ll never achieve the vision. If your organization has a wonderful culture, but no vision, then you might really enjoy your time together, but you’ll never go anywhere. The issue becomes how to achieve vision + culture. Here is how vision and culture work hand in hand:

  1. Vision is about “one day’ and culture happens every day. This means that the people in an organization must be able to look toward both the future and the present. They need to know where they’ll eventually be and what to do every day to get there. It’s the leader’s job to articulate an inspiring vision for the future and make sure everyone in the organization does the right things day after day.
  2. Vision is described and culture is modeled. Vision can’t be demonstrated because it’s not yet a reality. But culture can be modeled, and it needs to be, from the top leader on down.  A leader and his or her team must act every day in a way that takes the organization in the direction of the vision. This is the only way the culture will infiltrate every layer of the organization.
  3. Vision aligns with values and culture demonstrates them. This is where vision and culture can most easily diverge. Most people’s grand visions align with equally grand values--for example excellence, honor, and follow-through. But there can often be a big difference between the values communicated by an organization’s vision, and the values demonstrated by their culture. It’s helpful to regularly examine the values being acted out by your culture. If your value is excellence, do people’s daily actions reflect that? Or do they indicate apathy?

Culture and vision need each other, so it’s important to give enough attention to both. So, when you share your dream with your people, make sure you teach them how to march.

--Adapted from johnmaxwell.com


 

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